About the project
This project was to create brand identity to visually represent VerNa3 project. The ceo of the company wanted to have elements that would be used consistently across all communications to create a cohesive brand image. Additionally, lead collaboration with external company.

Project name: VerNa3
Location: Online
Client: Verna Ltd.
Role: Project design Lead/Website Designer
Type:Brand guidelines



My Role
1. Create a brand identity for the VerNa3 project
2. Develop a visual identity that would communicate the values and mission of the VerNa3 project to a broad audience.
3. Produced the design templates for all internal & external designers to get the final product
4.Supervise designers

What I most accomplished

500
Sold 500 face gadgets in 6 months

35k
Earned 25.000$

90%
90% of the product was sold in first two months

Design Process

1️⃣ Accept & Analyse 2️⃣ Define 3️⃣ Design 4️⃣ Prototype 5️⃣ Test&Evaluate

Creation of Brand identity

Accept & Analyse
In the discovery phase, we conducted research to better understand the target audience and identify their values and preferences. We also conducted a competitive analysis to identify trends to see how other brands create their brand identity in luxury beauty segment.

Define
Based on our research, we discovered that our target audience was primarily millennials and Gen Z consumers who were preferred minimalistic design.

Design Phase:
In the design phase, we worked closely with the VerNa3 team to develop a brand identity that would resonate with our target audience. We focused on creating a visual identity that was modern, fresh, and aligned with the beauty values of the brand

We developed a logo that incorporated the VerNa3 name in a sleek and modern font. The logo is minimalistic. The colour palette featured shades of black, gold and silver to convey a brand's identity.

We also developed a set of visual guidelines that outlined the use of the logo, color palette, and typography. These guidelines ensured that the brand identity was consistent across all touchpoints, including the website, social media, and marketing materials.

Prototype and Testing Phase:
Once the brand identity was finalized, we developed prototypes of the website and marketing materials to test with our target audience. We conducted user testing to ensure that the brand identity was effective in communicating the values and mission of the VerNa3 project.

Based on user feedback, we made several adjustments to the brand identity. We made adjustments to the website design to improve the user experience and make it easier for consumers to learn about the VerNa3 project and purchase beauty products.

Launch Phase:
Once the brand identity was finalized and tested, we launched the VerNa3 project through a variety of channels, including social media, influencer partnerships, and in-store displays. We promoted the brand identity through a marketing campaign that highlighted minimalistic focus of the project.

Results:
The brand identity was well-received by our target audience, with positive feedback on the modern and sustainable feel of the design. The VerNa3 project was successful with strong sales and positive feedback from customers.

Conclusion:
As a product design lead, creating the brand identity for the VerNa3 project was a great opportunity to showcase our design capabilities and promote sustainable and eco-friendly practices in the fashion industry. Through close collaboration with the VerNa3 team and user testing, we were able to develop a brand identity that effectively communicated the values and mission of the project to our target audience.

Creation of Beauty Gadgets

Introduction:
As a product design lead, I was tasked with leading the design and development of an exclusive skincare line in collaboration with M. D. Naida Alieva, celebrity dermatologist, CEO of Verna Clinic, founder of DNK6 skincare products. Our goal was to create a unique and effective face gadgets line that combines the expertise of Dr. Alieva with our design capabilities to provide a luxurious and effective skincare experience.

Accept & Analyse
In the discovery phase, we conducted research to better understand the target audience and identify their pain points and needs. We also conducted a competitive analysis to identify gaps in the market that we could address with our product.

Based on our research, we discovered that our target audience was primarily women between the ages of 25-45 who were concerned about the health and appearance of their skin. They were looking for face gadgets that were effective, at a good price, and easy to use.

Design Phase:
In the design phase, we worked closely with Dr. Alieva to develop a product line that met the needs of our target audience and the owner.
We developed a range of gadgets that is designed to imitate the effect of a deep tissue professional facial massage in order to create a lit from within skin look. The two-round-shaped rollers help to structure the face for targeted contour and after- glow.This tool can be used on different areas of the face:around the eyes, cheek bones, neck, and forehead. Apply any cream or oil to moisturize your facial skin.

We also developed a set of packaging designs that were sleek, modern, and luxurious. The packaging featured a simple color palette of grey and off white to convey a sense of luxury and minimalism.

Prototype:
Once the product designs were finalized, we developed prototypes of each product and conducted user testing to ensure that the products were effective and easy to use. We also conducted sensory testing to ensure that the products provided were user friendly
Based on user feedback, we made several adjustments to the product designs, including changes to the formulation and packaging. We also made changes to the user instructions to make them more clear and concise.

Testing Phase:
Once the products were finalized, we worked with the marketing team to develop a launch strategy. We created a marketing campaign that highlighted the expertise of Dr. Alieva and the luxurious experience that the products provided.
We launched the product line through a co-branding partnership between our company and Verna Clinic, and promoted it through various channels, including social media, influencer partnerships, and in-store displays.

Evaluate:
The product line was a great success, with strong sales and positive feedback from customers. The collaboration with Dr. Alieva helped to establish our brand as a leader in the skincare industry and provided a valuable endorsement of our products.

Conclusion:
As a product design lead, the collaboration with M. D. Naida Alieva was a great opportunity to showcase our design capabilities and develop a unique and effective product line. Through close collaboration with Dr. Alieva and our team, we were able to create a product line that met the needs of our target audience and provided a luxurious skincare experience.