Creation of Brand identity
Accept & AnalyseIn the discovery phase, we conducted research to better understand the target audience and identify their values and preferences. We also conducted a competitive analysis to identify trends to see how other brands create their brand identity in luxury beauty segment.
DefineBased on our research, we discovered that our target audience was primarily millennials and Gen Z consumers who were preferred minimalistic design.
Design Phase:In the design phase, we worked closely with the VerNa3 team to develop a brand identity that would resonate with our target audience. We focused on creating a visual identity that was modern, fresh, and aligned with the beauty values of the brand
We developed a logo that incorporated the VerNa3 name in a sleek and modern font. The logo is minimalistic. The colour palette featured shades of black, gold and silver to convey a brand's identity.
We also developed a set of visual guidelines that outlined the use of the logo, color palette, and typography. These guidelines ensured that the brand identity was consistent across all touchpoints, including the website, social media, and marketing materials.
Prototype and Testing Phase:Once the brand identity was finalized, we developed prototypes of the website and marketing materials to test with our target audience. We conducted user testing to ensure that the brand identity was effective in communicating the values and mission of the VerNa3 project.
Based on user feedback, we made several adjustments to the brand identity. We made adjustments to the website design to improve the user experience and make it easier for consumers to learn about the VerNa3 project and purchase beauty products.
Launch Phase:Once the brand identity was finalized and tested, we launched the VerNa3 project through a variety of channels, including social media, influencer partnerships, and in-store displays. We promoted the brand identity through a marketing campaign that highlighted minimalistic focus of the project.
Results:The brand identity was well-received by our target audience, with positive feedback on the modern and sustainable feel of the design. The VerNa3 project was successful with strong sales and positive feedback from customers.
Conclusion:As a product design lead, creating the brand identity for the VerNa3 project was a great opportunity to showcase our design capabilities and promote sustainable and eco-friendly practices in the fashion industry. Through close collaboration with the VerNa3 team and user testing, we were able to develop a brand identity that effectively communicated the values and mission of the project to our target audience.